hey creative,

just want to send you a unique message about the clothes you wear, the jewelry you cop, the shoes you rock, or anything you put on. all these things should encapsulate at least one facet of you.

this is called 360-degree branding.

for example, people always ask me about my blue and purple bracelets, my butterfly ring, my skeleton necklace, the bandana wrapped around my leg, so forth and so on. these items are intentionally worn and lean into different aspects of my personality. i always wear the color blue when possible because it’s the name i go by. the more it’s seen, the more it’s attached to me. my butterfly ring represents the symbol of “blu the butterfly 🦋” and my ethos of spiritual, creative freedom. my skeleton lovers #shopdalmata necklace is something i call “soul ties” to remind me that love is eternal and beyond human limitation.

it’s important that creatives feel the freedom of using themselves as canvases.

this freedom has allowed me to express myself through attire. as a result, my brand as a poet/writer/creative has been strengthened by giving people a visual to match my inbound energy. it’s increased my creative aura.

i can’t wait to see how you all decide to express yourselves when you pick items from your closet now. i’m sure you’ll feel more like the artist you are as you put things together.

asé, asé.